Search Engine Marketing
or SEM

You can't talk about marketing communications on the Internet without also talking about search engine marketing or SEM integrated with marcom creative elements. Search engines will not be able to index your site accurately if your keyword phrases don't flow easily throughout headlines and text on your web pages.

Search Engine Marketing (SEM)

Marni Media creates web page content with two purposes: motivate your current or potential customer and provide enough text with keyword phrases so that search engines can correctly index your page. Oh, the copy also should flow smoothly, list product benefits and paint a picture that motivates the customer to an action.

Pay-Per-Click (PPC) Advertising

Pay-per-click advertising in search engines such as Google and now MSN are the only way that a web site can achieve a prominent place on the first page of highly trafficked keywords. And it can get expensive. Pay-per-click ad campaigns can be very complicated. Once the campaign is online there should be continual testing of the ad, the page it links to and the conversion rate for each keyword phrase. Marni Media, LLC is experienced in managing campaigns of this nature for small- and medium-size businesses.

We understand to the need to balance budget with results and ultimately increasing the customer base for our clients. Marni Media, LLC, has the experience to research your keywords, design and implement a comprehensive pay-per-click ad campaign, create and test an appropriate landing page for your ad (with your web team), and provide the necessary follow-up reports and analysis. After the first-generation site is completed,, we adjust the web site based upon how your users are really behaving in the online environment.

Our fees are not based on a percentage of your media buy.

An efficient pay-per-click advertising campaign is not a static one-time project. Campaigns require careful monitoring after the planning a research needed to start an effective campaign. There is continuous change and adjustment to remain effective in a fluid customer driven online environment. Our fee structure is based upon the amount of hours needed to plan and implement your campaign (a one-time charge) with a smaller monthly fee to maintain the campaign on a monthly basis. Please contact us for a free price quote.

Pay-Per-Click Ads

Organic Search and SEO

Search engine optimization and marketing techniques should be an integral part of your web site design from the very beginning. Consideration and use of key words and phrases in content, navigation, headlines, file names, and html tags should be considered for each top-level page on the site. Of course, it's not too late to correct some of your search engine marketing problems if you didn't use current search engine optimization techniques with your existing site.

It takes a skilled and experienced writer to create copy that is interesting, informative and holds the reader's attention while at the same time addressing the needs of search engine keyword phrase inclusion and repetition. Marni Media copy writing skills can help your web site deliver the message and still be search-engine friendly.

Links from Other Sites

Links from other sites to your site are another effective element for marketing your site in search engines. Marni Media does not use automatic linking software or batch affiliate linking techniques. We feel that our clients benefit the most from listings in directories and building affiliations with sites that have content appropriate to the client's branding philosophy. Our personalized linking services provide quality links with sites that enhance the marketing communications efforts of our clients.