Marketing Communications Builds Profits

Our purpose with marketing communications or "marcom" is to send the right message to the right audience to build profits.

Marni Media takes the "broad-stroke" approach to marketing communications with planning, executing, and delivering a highly targeted message based on your firm's objectives. And, yes, we will ask you to carefully define your goals and describe your customers. We use copy, graphics, images, motion, design and usability concepts to deliver a well crafted message to your customers. We see ourselves as part of your marketing or web development team. We never lose sight of the marketing objectives and strategy driving each media project we take part in creating.

These are some of the ways to use our marcom services:

1. Project Management: Marni Media is experienced in managing media projects such as a video, publication, web site content or re-design, collateral material, sales handouts, or company newsletter. We can bring together the planning, creative, technical, and administrative elements of your one-time media project.
2. Short- or long-term contract for marketing communications and media services. We are team players working as a value-added partner to your marketing team. Email info@marnimedia.com or call 602.579.0593 to talk about your needs. We provide free estimates for services.
3. Strategic and tactical planning. We will provide a detailed tactical marketing communications and media plan based upon your objectives. The plan can then be implemented by less experienced staff. We'll even provide a training sessions for junior staff in the basics of working with media in online, print, digital imaging.

Are Your Customers Getting Your Message?

Small and medium-size businesses don't always need a full-time, highly experienced staff person. What they need is a marketing communications resource outside of their staff for those one-time major marcom projects. We'd like to be that outside resource providing value added creative services.

• Create customer-oriented content for web sites.
• Use content to build repeat customers.
• improve search engine listings through naturally flowing copy writing, navigation and search engine optimization;
• write customer-related and marketing-oriented articles for company newsletters, eletters and ezines;
• craft opt-in promotional email message and automated email response messages;
• build effective strategic and tactical marketing plans;
• design and produce promotional messages in traditional media such as brochures, sales material, presentations, radio and TV productions;
• develop processes and messages for effective customer communications using email, newsletters, sales material, or white papers;
• train employees to "think" marketing in all customer contacts.

Integrated marcom relies upon input, analysis, planning, and message focus from everyone in the company in order to execute an effective marketing strategy. Truly great marketing communication demands more from the creative team than ever before because the team must translate strategy into messages or content that builds relationships between a firm and its customers.